Description:

This Digital Marketing Pre-Recorded Class is designed to equip you with the essential skills and knowledge needed to excel in the dynamic field of digital marketing. Through this comprehensive course, you will gain a deep understanding of various digital marketing strategies and techniques, enabling you to effectively promote products or services, attract potential customers, and drive impactful business growth.

Key Highlights:

• Comprehensive coverage of digital marketing concepts
• Real-world examples and case studies
• Practical hands-on exercises
• Expert-led pre-recorded video lectures
• Flexible learning at your own pace

What you will learn:

1. Introduction to Digital Marketing

• Understanding the basics of online marketing vs traditional marketing
• Importance & scope of digital marketing in today’s business world

2. Website Planning & Development

• Basics of creating a professional website
• User-friendly structure & SEO-friendly design

3. Search Engine Optimization (SEO)

• On-page & off-page SEO techniques
• Keyword research & optimization
• Google ranking factors

4. Social Media Marketing (SMM)

• Marketing on Facebook, Instagram, LinkedIn, Twitter (X) & YouTube
• Creating engaging posts, reels, and campaigns
• Social media ads & audience targeting

5. Search Engine Marketing (SEM) & Google Ads

• Running effective ad campaigns on Google
• Pay-per-click (PPC) and display advertising
• Conversion tracking & ROI measurement

6. Content Marketing

• Writing blogs, articles, and engaging social posts
• Storytelling techniques to attract audiences
• Importance of content calendars

7. Email Marketing

• Building an email list
• Writing impactful newsletters
• Automated email campaigns

8. Affiliate & Influencer Marketing

• How affiliate marketing works
• Collaboration with influencers to promote products/services

9. YouTube & Video Marketing

• Creating engaging video content
• Optimizing videos for reach & engagement
• Monetization strategies

10. Analytics & Reporting

• Using Google Analytics & social media insights
• Measuring campaign performance
• Data-driven marketing strategies

11. Digital Marketing Tools & Trends

• Tools like Canva, Buffer, SEMrush, Google Search Console, Google Analytics, GTMatrix, Meta Business Suit, Linktree, Ubbersuggest, Yoast SEO, Elementor, Wordpress, Google Trends, Google Adsense, Mailchimp, etc.
• Latest trends: AI in marketing, reels, short-form video content